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  Pricing:  

  300€ / Month  

1. Why this price?

  • Fixed price: I prefer to set a fixed price because I don't like to prioritize clients. I put the same passion and energy in each account! For real.

  • It is way cheaper for you (client) than any digital marketing agency and most of the freelancers rates (see below):

​According to the almighty Chat GPT:​​​

  • Freelancer rates:

    • "(In the US) Google Ads freelancer rates vary based on experience, campaign complexity, and region.

      • ​Here’s a general estimate of pricing per hour:

        • Experienced/Senior Freelancer: $150+ per hour, with some experts charging up to $300 per hour or more.​​​

        • Intermediate Freelancer: $100-$150 per hour.

        • Beginner Freelancer: Around $50-$100 per hour.

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    • For daily or monthly plans:

      • Daily Rate: Around $400-$1,000 per day.

      • Monthly Plans: Typically range from $1,000-$5,000, depending on the ad budget managed and the complexity of the campaigns.​​​​​​​​​​

  • Agencies rates (Flat Rates per Month):​​​​​​​​​​​

  • Small Agencies: $500 to $1,500 per month for small to medium-sized campaigns.

  • Mid-Sized Agencies: $1,500 to $5,000 per month, depending on complexity and volume of campaigns.

  • Large/Premium Agencies: Rates can start as low as $5,000 per month and go upwards of $10,000 per month for clients with large advertising budgets."

2. High Price # High quality

The price you pay for the management of your account(s) does not necessarily match the quality of the service you will actually get (you might have experienced that yourself).

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Alongside the way I collaborated with very big names, such as Havas, Publicis...And one is for sure:

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I have worked in several Digital Marketing Agencies and one consulting company. Even though it must feel reassuring to be managed by a well known company, as their reputation allow them to appear skilled and competent...The harsh truth is that when I had to collaborate with them, I often had to deal with people who did not knew much about Google ads, even sometimes trainees...​

 

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I am not saying that agencies are all uncompetent or not professional.​

I am just saying that for small/medium size businesses, a freelancer can be way more effective than a famous agency, to which you don't really matter.
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 Find below more insights regarding my experiences in agencies... ​​​

Webmarketing agencies won't tell you this...

When I was working as Google Ads advisor, on the behalf of Google; I had the opportunity to analyze, create and correct all types of Google Ads campaigns, on more than 400 client accounts. I have also been in daily contact with web marketing agencies, in addition to having worked in one of them for a year and a half. After gathering thoses experiences, my opinion is quite clear, the agency's attention regarding your account is inversely proportional to the amount of the commission you pay them every month! In other words, the "small" accounts of small and medium-sized enterprise (SME) are often neglected, badly configured, or not updated.

"Google Partners" ... in crime

This "Label" (Google Partner) is awarded by Google to companies working on their tools. It is supposed to certify that the employees working on Ads are "Certified" (that is to say, that they have passed at least 2 Google Ads certifications ...). As I indicated on the host page of this site, and as any good account manager could admit to you, the success of these tests are not that much valuable because it is very easy to pass them by cheating (the answers are on the internet...) Clearly, these certifications are excellent training, but getting them is not a guarantee of expertise. Following my experience in an agency, I subsequently had the opportunity to call these agencies almost daily as a "Google Ads advisor". The objective of these calls was to optimize the performance of these accounts by correcting the campaigns in place and incidentally to educate the users in charge of the account (company, agency, freelance, etc.) on good practices and the basics of the tool. Due to thoses work experiences, I had the opportunity to analyze, create and correct all types of Google Ads campaigns on more than 400 customer accounts. I have also been in daily contact with web marketing agencies, in addition to having worked in one of them for a year and a half. After gathering thoses experiences, my opinion is quite clear, the agency's attention regarding your account is inversely proportional to the amount of the commission you pay them every month! In other words, the "small" accounts of small and medium-sized enterprise (SME) are often neglected, badly configured, or not updated.

"Oh, they spend 100$ a day...?? ... No, sorry, we ain't got no time for that"

time is money. And for web agencies, this adage unfortunately cannot be denied. This was the type of response the Google Ads advisor I was to received on a daily basis when I wanted to set up phone meetings with the web agencies managing corporate Google Ads accounts assigned to me. Several scenarios poccured, and although each account was different, few trends were emerging: - The agency or the freelancer is doing their job, the account is set up correctly, the campagnes are carried out frequently. - The agency or the freelancer has created the campaigns well but has obviously not ensured follow-up (to sum up, the account is not updated frequently), often the tracking tools are not even settle. - The agency or the freelancer has never done its job, the account is fallow, the budget is simply thrown out the window in a bizarre and inappropriate configuration. Sadly, it was most of the time the second and third scenario that we had to face. And even when I/we used to call them and point out the abuse, we sometimes encountered refusals for "lack of time". ​ Disgusted by these practices and passionate about Google Ads, I decided to use my knowledge and start as a freelance account manager. Clearly, these certifications are excellent training, but getting them is not a guarantee of expertise. Following my experience in an agency, I subsequently had the opportunity to call these agencies almost daily as a "Google Ads advisor". The objective of these calls was to optimize the performance of these accounts by correcting the campaigns in place and incidentally to educate the users in charge of the account (company, agency, freelance, etc.) on good practices and the basics of the tool. Due to thoses work experiences, I had the opportunity to analyze, create and correct all types of Google Ads campaigns on more than 400 customer accounts. I have also been in daily contact with web marketing agencies, in addition to having worked in one of them for a year and a half. After gathering thoses experiences, my opinion is quite clear, the agency's attention regarding your account is inversely proportional to the amount of the commission you pay them every month! In other words, the "small" accounts of small and medium-sized enterprise (SME) are often neglected, badly configured, or not updated.

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